In this article, we're going to cover some of the best practices for creating effective landing pages.
If you get a visitor to a landing page they are yours to lose or WIN. That choice is totally up to you. It’s primarily based on creating a strategy based on solid guidelines, call-to-actions, and a clear direction of thought.
Five Steps to Mastering Landing Pages:
Step 1. Analyze Your Inbound Networks / Inbound Channels
The first thought you may have, is what in tarnation is a an inbound network / inbound channel?
Inbound channels fall into two main categories, digital and traditional. Below is a list of channels:
- Social Media
- Search Engine (ie. Google) Paid Advertisement
- App Advertising
- Guest Blogs
- Organic Search (Search Engines)
Understanding the differences between channels is important. Some channels have limitations for landing pages, for example, it may be hard to put a landing page website extension on print advertisements, like billboards, or multimedia ad like tv or radio.
Also, in addition to understanding your channel limitations is knowing the difference between channel demographics and what landing page designs and message will work for each. Not all channels will be created equal when it comes to messaging—this is even more true for landing pages.
Step 2. Optimize Your CTAs
Your CTA or call-to-actions should be specific for the demographics from your inbound networks.
Step 3. Get to the Point
When customers land on
your landing page, over 50%
of the time they’re ready to
buy. Get the details right,
keep it short and direct.
Step 4. The Price is Right!
When you add products or services to a landing page make sure the price is right to close the sale or may waste your leads.
Step 5. Close the Deal crossxdot.
One thing that can ruin a great landing page is grammar errors, design flaws, and evasive sales tactics. Don’t fall short.