10 Best Free SEO Tools to Check your Site’s Health

Updated July 12, 2023
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10 Best Free SEO Tools to Check your Site's Health

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What are the Top 10 Free SEO Tools?

SEO is the process of improving the visibility of a website or a web page in search engine results. This technology helps companies and organizations to increase their online visibility and attract more customers. Nowadays, there are many tools for SEO audits and optimization, such as Google and Bing search engine. 

Here are the Top 10 Free SEO Tools: 

  1. Moz: Moz provides you with a free SEO report. It displays the metrics that are trending for your website.
  2. Open Site Explorer: This tool is for identifying keywords that are ranking on top of search engines and what their corresponding page ranks for, as well as allowing you to create a comprehensive list of all pages on your site and monitor which pages rank in organic search engine results. 
  3. Webmaster Toolbar: The toolbar allows users to see how their website fares in Google’s organic search results, analyze how their site size compares to other sites’ sizes, and identify the keywords most used across all websites. 
  4. SEMrush: Browse competitive stats and SEO information in this SEO tool. It offers a lot of helpful insights for newbies, including your top rankings and keywords, as well as tools for keyword research and backlink analysis. 
  5. SpyFu: This tool is an all-in-one competitor intelligence and link-building software, from keyword tracking to backlink audit to social media account spying, with an easy-to-use interface that is useful no matter what kind of digital marketing you’re doing or trying to do. 
  6. Ahrefs: This is another great general-purpose search engine that can help users identify what keywords people are using to find their website and then leverage those. 
  7. BuzzSumo: This tool allows you to get a big-picture view of content across the web and learn what topics are being shared, as well as how much time and attention each topic gets. 
  8. Google Search Console: It is one of the most popular platforms for webmasters to check their rankings and find out what webpages are ranking where, as well as how much time they’ve been on the first page. 
  9. Yoast: This is a WordPress optimization tool that helps users understand what content to post and why. 
  10. Google Trends: This feature allows you to see what search terms are being used the most in reference to topics in your industry and then coordinate with experts on these topics who might be willing to create content for you about these terms.

Check Your Web Traffic with SEMRush


SEMrush is a website tool that provides business analytics and marketing tools to help you become more effective in your business. It provides an easy-to-use, yet powerful tool for creating content, analyzing and optimizing your website, tracking competitors with their keywords, managing your SEO, and much more. SEMrush is a free tool to use for your website, but the complete experience requires a subscription. Pros: SEMrush is easy-to-use and provides actionable insights for businesses of all sizes. It’s also designed with user experience in mind, which makes it great for beginners. Cons: SEMrush has limitations as to what advanced features you can access without a subscription. If you are just starting out, it may be too expensive to sign up at the beginning of your business needs or fully use the tool.

Find Keyword Opportunities with the Moz Keyword Tool

The Moz keyword research tool has been designed to help users find relevant keywords and phrases from the top 10 search results. The tool shows the number of searches for each keyword, and the number of global monthly searches. Pros: The Moz keyword research tool is available as part of the free Keyword Explorer tool.Cons: The Moz keyword research tool does not offer any additional tools for researching keywords beyond what is available in the free Keyword Explorer.

How to Optimize Your Site for Search Engines with Google Search Console

Google’s search engine algorithm is constantly changing to reflect the latest online trends. As a result, what used to be effective keywords can now get lost in the shuffle. Google Search Console provides you with insights that can help you increase your website’s visibility and improve your SEO ranking. Pros: This tool can help you identify keywords and phrases that Google has recently started ranking lower. You might find new opportunities to rank higher that you didn’t know about before. Cons: This tool isn’t always effective for finding the most important keyword phrases for your website. Keywords ranking at or near the top of the SERPs may soon lose their position once the algorithm changes again, so it might be difficult to keep track of what used to work and what doesn’t work anymore.

Check Your Website’s Organic Rankings with Ahrefs Site Audit Tool


Ahrefs is a well-known website audit tool that has been around for a very long time. It is an essential tool for any online marketing strategy, whether you are competing in the organic search engine optimization game or looking to grow your organic traffic. through SEO. If you want to know what websites have the best chance of converting, where the authority is coming from, and how well a website is doing with its SEO practices, Ahrefs can help you find out all of that in a quick and easy manner. Pros: Ahrefs is a great tool for checking your website’s rankings and traffic, and it is a reliable tool for seeing where the best opportunities are to improve. Cons: Ahrefs does not provide much reporting on how well competitors are doing in their organic search engine optimization strategies.

How to Fix Indexing Issues on Yoast.com with Yoast Website Health Checker Plugin

Yoast is a free WordPress plugin that helps make your blog SEO optimized. It comes with a lot of helpful tools to fix common issues and create content that is optimized for search. engines. It includes features like keyword expansion, rich snippets, and rich results. Pros: Yoast helps make your blog SEO optimized, and helps increase your blog’s search engine rankings.Cons: This plugin requires a little bit of technical knowledge to use.

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