Why is it important to keep your content fresh and updated with new posts, blog entries, and articles? I will also discuss some of the tools that you can use to keep your content fresh. Content is the lifeblood of any website. Without content, a site is a barren wasteland. All too often, an organization neglects to update its web pages then when it finally does, the content is outdated and irrelevant. This can cause your site to lose traffic and make you look unprofessional, ultimately losing your customers (new and existing). Consider also getting a new website design,