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Looking for the Content Management agency near me or nationwide? 702 Pros has the skills and experience to grow your business. Also, take a look at our other services: digital marketing, SEO, website design, website hosting, website maintenance, and branding services.

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Why is Content management important?

702 Pros has been helping our clients super-charge their business brand development & marketing efforts with services like, Content Management.

Why is it important to keep your content fresh and updated with new posts, blog entries, and articles? I will also discuss some of the tools that you can use to keep your content fresh.

Content is the lifeblood of any website. Without content, a site is a barren wasteland. All too often, an organization neglects to update its web pages then when it finally does, the content is outdated and irrelevant. This can cause your site to lose traffic and make you look unprofessional, ultimately losing your customers (new and existing). Consider also getting a new website design, website hosting, SEO, and digital marketing

10 Psychological Marketing Techniques That Work 

Marketing techniques may sound overly complicated, when in reality, they are quite simple, you just need to know the right time to use one and which one to use. Marketing is all about strategy and finding the niche in which your brand falls into. The psychology behind strategic marketing techniques relies on knowing who you are trying to persuade and the product or service you are trying to market. Having the ability to understand how to use human behavior and incorporate that into your marketing strategies can provide vital insight into the decision-making process of customers and what exactly encourages them to buy products and services. Knowing the basics of psychology and your consumer behaviors are the first step in knowing which strategies you want to implement. 

Understanding The Behavior of Your Audience 

Technique #1: The Buying Decision Process and What it Entails 

There is a five step process that any buyer contemplates.

  • The first step: Recognizing that they need or want something

A brand should create a new need for consumers. 

  • The second step: Researching for information 

A brand should assist in researching products or services for their consumers. This creates a connection between the consumer and the business. 

  • The third step: Competitor research takes place during this stage 

A brand should also help their consumers choose the pros and cons and allow them to see that their brand is the most useful and valuable compared to competitors. 

  • The fourth step: Buying process has completed 

The brand should focus on making sure the process runs smoothly.

  • The fifth step: Post-purchase evaluation 

The fifth step is important for brands and they should focus on keeping consumers loyal to their brand. Feedback is helpful in understanding how the consumers are thinking and feeling. 

Technique #2: Take Advantage of Impulse Purchases

A survey done by Slickdeals discovered that due to the pandemic, the average American consumer went from spending $155.03 on impulse purchases a month to an increased total of $182.98. Consumers also said that they felt positive after making these purchases. A common tactic that marketers employ within their promotions is the word “now”. This word triggers a sense of urgency which can cause consumers to impulsively purchase things if they feel as if they won’t get the chance again. 

Technique #3: Start Small and Build Your Way Up

This technique is made for strategy. Utilizing the foot-in-door-technique can be useful and tends to be perceived better by consumers. Don’t put a huge decision on your consumer right out of the box. Start small and ease your way up into bigger purchases. For example, free trials and email marketing is helpful in letting customers ease their way into buying your service or product. Free trails allow them to see all the advantages and email marketing gives them an insight to what your brand and company’s mission and voice are. 

The Senses of a Consumer

The power of attraction is something that marketers tend to forget. Consumers are drawn in everyday by sensory stimulation and if done right, can lead to brand loyalty. 

Technique #4: Choose Consistent and Aesthetically Pleasing Imagery 

Think about if you needed to know how to use a fire extinguisher quickly. Would you want a paragraph explanation or an image showing what you need to do? You’d most likely want an image that was consistent and easy to see. This is because our “human brain processes images 60,000 times faster than text”. It’s proven that social media posts with imagery associated with a brand's product or service receive higher engagement rates because these are visually engaging rather than text posts. 

Technique #5: Consumer Behavior and Color association 

Color is known to have an incredible impact on consumer behavior. We associate different colors with emotions and experiences. According to a study done, approximately 84.7% of customers said that they chose the product that they bought because of the color. 80% of consumers believe that brand recognition can be increased because of color. Using colors within brand designs is important because not only can it affect the products that consumers purchase but it can also affect how they perceive and remember a brand. 

Technique #6: Appropriate Language Can Help Increase Consumer Trust and Loyalty 

A brand knows the first impression is crucial in gaining traction in the marketing world. Besides visual branding, language is the first brand ambassador because this is the first look into the brand's personality and voice. Brands represent themselves through language by giving information about how they operate, what they can provide, and how they prioritize their values and goals. Words have power. They can exclude or include people based on how they are used and can cause misinterpretation when written incorrectly. Being careful with exclusionary terms can help your business reach new heights. Knowing how to evoke positive emotions and memories through the written word can help build a brand up. 

The Link Between Emotions and Decision-Making 

Emotions drive humans and their decisions. Even if you think you are making logical decisions, you are most likely subconsciously using your emotions in some form. Good marketers will sell the feeling behind a product. Emotions rely on many different factors including:
  • Imagery 
  • Colors 
  • Shapes
  • Fonts 
 

Technique #7: Evoking Emotions

Choosing emotions and resonating with consumers is important in creating lasting brand loyalty. Marketers should show the effects of their products, not the products themselves. For example, Xbox came out with an adaptive controller that helped those who struggled with regular controllers play video games with their friends and family. The advertisements for these new adaptive controllers didn’t just highlight the controller, it highlighted those who would use it. Xbox evoked compassion, joy, and belonging with these videos. They connected audiences around the world even more. 

Technique #8: Make Consumers Feel Important 

Another way brands can appeal to consumers emotionally is by making exclusive offers. When there are different perks and privileges within a business, people tend to want to join in on that because it makes them feel special and helps their self-esteem. Having exclusive offers and memberships also generates a word-of-mouth transfer which would bring in more consumers. 

Strengthening Consumers Experiences

Finding new ways to engage and interact with your consumers is something we know is important but knowing how to do that is the tricky part. With today's technology, there are many ways to incorporate new ideas into your brand identity and personality. 

Technique #9: Creating Your Brand Voice and Personality to Respond Positively to Consumers

Brands are almost human in a way. They have personalities that are attached to them based on how they are perceived and how their ambassadors represent them. Brands with well rounded personalities are more memorable and relate better to consumers. For instance, Ikea is a brand that strives to appeal to everyday people who have a problem and need a simple hassle-free solution. This brand shows that it does not take the world lightly and wants to have a positive impact on it. Ikea emphasizes a sincere personality through:

Technique #10: Integrate New Technology  

Everyday there are new approaches to technology and many brands are falling behind as it moves so quickly. Having the ability to incorporate new technology and being social media literate can help your brand stay one step ahead of the competition. Consumers like new things and new technology will always be something that gains their attention. Psychologically, people dislike being the last to know something and therefore, strive to stay ahead of the game in terms of technology, which means brands need to almost know the future (keep up with trends before they become a trend).   
10 Psychological Marketing Techniques That Work10 Psychological Marketing Techniques That Work10 Psychological Marketing Techniques That Work10 Psychological Marketing Techniques That Work10 Psychological Marketing Techniques That Work10 Psychological Marketing Techniques That Work10 Psychological Marketing Techniques That Work10 Psychological Marketing Techniques That Work10 Psychological Marketing Techniques That Work10 Psychological Marketing Techniques That Work10 Psychological Marketing Techniques That Work10 Psychological Marketing Techniques That Work10 Psychological Marketing Techniques That Work10 Psychological Marketing Techniques That Work10 Psychological Marketing Techniques That Work

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Need Content management? We got you covered! Tools and more

The first thing to do is to find a tool that you are comfortable using. There are many tools out there that can help you with this task but they all have different features and pricing models so it’s important to find one that fits your needs. A few of the most popular tools are

WordPress.org: what is WordPress.org and how to use it

WordPress is a free and open-source web publishing software and content management system based on PHP and MySQL. WordPress is flexible, customizable, user-friendly and it can be used to create just about any type of website or blog.

Blogger.com: what is Blogger.com and how to use it

Blogger is a popular blogging platform that many writers use to publish their work. With Blogger, you can create and publish your blog without having to code from scratch. Once you sign up for a Blogger account, you’ll be given the option of publishing your blog on the domain name you chose or on blogger.com.

Content Management - Content is King!
Content management – content is king!

Medium.com: what is Medium.com and how to use it

Medium is a place to share your stories, expertise, and ideas. Join the conversation and make your voice heard.

Evernote: what is Evernote.com and how to use it

Evernote is a secure, cross-platform and ever-evolving cloud-based note management application that is available for all major computing platforms in the world. As of now, it has more than 100 million users and it’s one of the most popular note taking apps in the world. Evernote lets you easily collect and create notes from everywhere, with whatever device you find most convenient. It

Google Docs: what is Google Docs docs.google.com and how to use it

Google docs is a suite of productivity tools from Google. Documents are the most popular tool, putting word processing power in the cloud. You can access your documents from any computer or smartphone with an Internet connection and start working right away.

Best Content Management Service by 702 Pros
Best content management service by 702 pros
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Best Top #1 Content Management Las Vegas, NV | Content Management Agency | Justin Young, US Air Force Veteran and CEO of 702 Pros
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Justin YoungCEO of 702 Pros

I'm Justin Young
Air Force Veteran, Founder and CEO of 702 Pros.

I lead our team to grow our client’s businesses with smart and innovative web design and digital sales systems. I treat every business like it were my own, giving each the attention it deserves. In short, our experts will focus on delivering the best results producing the greatest ROI for your business.

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Our Content Management experts are waiting to build your business credibility like never before. Let our Las Vegas NV team help grow your brand with digital marketing & WordPress management solutions, built around producing the highest return on your business investment.

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