Press Release From the Journal of Marketing: Empirics First or Theory First? A Case for the Empirics-First Approach That Develops Marketing-Relevant Insights from Real-World Problems

The empirics-first approach to marketing research offers a way to address demands for relevance, novelty, replicability, and generalizability.
The post Press Release From the Journal of Marketing: Empirics First or Theory First? A Case for the Empirics-First Approach That Develops Marketing-Relevant Insights from Real-World Problems appeared first on American Marketing Association.

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Improve Post Performance with a LinkedIn Boosted Post

LinkedIn is all about connecting people. It would help if you built your LinkedIn presence to grow your network. While engaging and insightful content can help increase brand visibility, it offers another way to draw people to your page.

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