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The most effective digital marketing KPI goals in 2023

The most effective digital marketing KPI goals in 2023: You already know that digital advertising KPIs (Key performance indicators) are an important part of measuring

How To Use Your Content Marketing Strategy To Improve Customer Retention

Content marketing, as many know, is essential to generating leads and boosting conversions. But it also works to reduce customer churn rate. By incorporating content marketing into your customer retention efforts, you’re helping your bottom line grow. In this article, we’ll answer these questions to guide you through the steps you need to take to… Read More »

Empirics or Theory First? A Case for an Empirics-First Approach That Develops Marketing-Relevant Insights from Real-World Problems

A Case for an Empirics-First Approach That Develops Marketing-Relevant Insights from Real-World Problems Over 50 years ago, academic research across several business disciplines was criticized

A Case for the Empirics-First Approach That Develops Marketing-Relevant Insights from Real-World Problems

Press Release From the Journal of Marketing: Empirics First or Theory First? A Case for the Empirics-First Approach That Develops Marketing-Relevant Insights from Real-World Problems

The empirics-first approach to marketing research offers a way to address demands for relevance, novelty, replicability, and generalizability.
The post Press Release From the Journal of Marketing: Empirics First or Theory First? A Case for the Empirics-First Approach That Develops Marketing-Relevant Insights from Real-World Problems appeared first on American Marketing Association.

The Best Venues for Team Building and Corporate Events in Houston

Team building activities help boost morale and foster better communication within a team. As the world transitions back to the old normal, there’s never been a better time to host a corporate event to strengthen your team and shape company goals for the year’s last quarter. If you’re planning to organize corporate events and team-building… Read More »

How to Increase Your Organic Search Engine Optimization Efforts

How to Increase Your Organic Search Engine Optimization Efforts: It can be extremely valuable to drive traffic to your website by having your pages rank

Reasons Your Link-Building Strategy Isn’t Driving the Results You Want

Reasons Your Link-Building Strategy Isn’t Driving the Results You Want: No longer is a link-building strategy about quantity and quality. Link building is a horse of

The Definitive Guide to Digital Advertising

The do’s and don’ts of digital advertising The goal of our Definitive Guide to Digital Advertising is to provide a thorough overview of the digital advertising landscape and help you create a framework for engaging your audience within these channels as part of a seamless conversation. There is a lot of noise generated about digital […]
The post The Definitive Guide to Digital Advertising appeared first on American Marketing Association.

What Is Direct Response Marketing and Why Does It Work?

Direct response marketing maximizes the benefits of calls to action (CTAs) to solicit an immediate response from prospects. It’s one of the most powerful ways to generate leads, increase conversions and boost revenue through compelling ads that get quick answers from potential leads and customers. In this guide, we’ll answer the question “what is direct… Read More »

Golden Circle model: Simon Sinek’s theory of value proposition ‘start with why’

Golden Circle model Golden Circle model: Simon Sinek’s theory of value proposition ‘start with why’ Simon Sinek, a leadership expert, is probably best known for

“We Earned the Coupon Together”: The Value of Experience Cocreation in Redeeming Shared Coupons

Sharing coupons with friends can create a conflict between economic incentives and social relationships. A new study shows that experience cocreation can mitigate this conflict and make customers more likely to share and redeem coupons
The post “We Earned the Coupon Together”: The Value of Experience Cocreation in Redeeming Shared Coupons appeared first on American Marketing Association.

Press Release From the Journal of Marketing: The Missing Link of Experience Cocreation in Shared Coupons

Press Release From the Journal of Marketing: The Missing Link of Experience Cocreation in Shared Coupons Press Release From the Journal of Marketing: The Missing Link of Experience Cocreation