
Press Release From the Journal of Marketing: Empirics First or Theory First? A Case for the Empirics-First Approach That Develops Marketing-Relevant Insights from Real-World Problems
The empirics-first approach to marketing research offers a way to address demands for relevance, novelty, replicability, and generalizability.
The post Press Release From the Journal of Marketing: Empirics First or Theory First? A Case for the Empirics-First Approach That Develops Marketing-Relevant Insights from Real-World Problems appeared first on American Marketing Association.