Business development can be summarized into ideas, initiatives, and activities that will help make your business better. This includes increasing revenues, growth (business expansion), increasing profitability by building strategic partnerships, and making strategic business decisions. You want to figure out who your target market is and learning as much as you can about your most important potential customer demographic as you can. You want to know how they search online, what articles they read, what events they might go to, and what social media platforms they may use are just a few examples of developing a business plan. You then want to master digital marketing from SEO, pay-per-click, map optimization, social media, and lastly email marketing.