on page SEO is any SEO aka search engine optimizing done on your website (content, structure, etc.). This includes text, images, titles, keywords, meta description, meta tags, and Schema markup.
I typically do on-page SEO for local companies, which is a bit different than other types but it’s all based on the same set of rules.
Analyze your Website On-Page SEO
Check site titles
Check site keywords
Check meta descriptions (geek speak for webpage description)
Check image alt tags
Check "NAP" name, address, and phone number
Check content for quality
check for readability
Check for ease of navigation
Check for outbound links
Check on-page word count
Why Should you Check Your On-page SEO?
On-page SEO is an important factor search engines use when determining your website page ranking on search engines, like: Google, Bing, and Yahoo.
How can it help your website ranking?
Optimizing your on-page SEO is not intended help your entire site ranking, unless you’re working on your main page. However, it most definitely effect the page you are creating, which if done right will gain traffic and traffic will boost your entire website ranking. So, long story short, this will help your ranking.
On Page SEO Checklist
I created this on page SEO checklist for you to use to analogize and optimize your SEO for each individual page. Use this checklist to determine if your on-page SEO is setup properly and if not use it to fix the problems.
Read more about our SEO Checklist