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Category: Digital marketing strategy

Digital marketing objectives: How to plan, measure and achieve your marketing goals

Without setting clear marketing objectives, you’re basically directionless – and working to achieve vanity metrics that don’t necessarily help you achieve your overall business goals Digital marketing objectives underpin all marketing strategies. After all, how do you know what you’re …..
The post Digital marketing objectives: How to plan, measure and achieve your marketing goals appeared first on Smart Insights.

How to streamline your planning and measurement of integrated digital marketing using RACE Smart Insights created RACE as a practical tool to help marketers and business owners plan, manage and optimize their digital marketing using a more strategic, structured, and …..
The post Introducing The RACE Growth System and RACE Planning Framework: practical tools to improve your digital marketing appeared first on Smart Insights.

Steps towards an ongoing employee training and skills development plan

The cultural digital transformation we experience every day highlights the importance of continuous learning in all aspects of business and marketing. How can you leverage training and skills development planning to achieve your goals this year? The landscape of today’s …..
The post Steps towards an ongoing employee training and skills development plan appeared first on Smart Insights.

How effective is your digital media?

How effective is your digital media?

Audit your digital media effectiveness to build stronger campaigns and an efficient marketing funnel in 2023 Reviewing your use of digital media is a crucial starting point for creating or optimizing your digital marketing strategy. But how do you tune …..
The post How effective is your digital media? appeared first on Smart Insights.

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