WordPress silo structuring with Custom Post Types

Updated March 16, 2021

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WordPress silo structuring with Custom Post Types

WordPress silo structuring with Custom Post Types for SEO

If you’re interested in the concept of WordPress silo structuring with Custom Post Types for SEO then this article is for you. In this article, I’ll cover the basics of silo structuring and how you can use it with your custom post types on your WordPress website.

Questions we’ll ask ourselves in this article:

  1. What is WordPress silo structuring?
  2. How does WordPress silo structuring work?
  3. What is a custom post type?
  4. How can you use silo structing and custom post types together?
  5. How can silo structing and custom post types used properly work for SEO?

What is silo structuring?

You may have heard this term before. It became popular in the SEO community about 4 years, but the foundation of the idea is still very relevant to optimizing your website on search engines aka getting ranked on Google or Bing. The analogy to understand silo structuring is this: standard WordPress structures are similar to a jar full of MMs. The jar contains all the MM colors, some green, some blue, some red, and some yellow — all mixed together, making it difficult to sift through them to find let’s say just the green ones. With silo structuring, you would separate the MM colors into separate jars or silos to make it easier for search engine bots as well as human users to find specific content, easily, on your WordPress website.

How does WordPress silo structuring work?

The original way of silo structuring or the way I learned it was with WordPress pages, utilizing the parent-child relationships inherent within the WordPress framework.

The main problem with pages even if you’re using the parent-child relationship

WordPress silo structuring with Custom Post Types

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Justin Young
Author: Justin Young

Justin is a local marketing expert with over 15 years of experience in creating brand recognition around digital marketing.

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About Justin Young

Justin is the founder and operator of a number of companies, including 702 Pros. He has been at the forefront, managing the design and strategy of various marketing, SAAS, and business management systems.

His vast knowledge of web technologies and marketing techniques has been recognized by businesses and associates. Remarking on his vision and business savvy decisions. Side note, he also has some pretty sweet dance moves.

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