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WordPress silo structuring with Custom Post Types

Updated March 16, 2021
WordPress silo structuring with Custom Post Types

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WordPress silo structuring with Custom Post Types for SEO

If you’re interested in the concept of WordPress silo structuring with Custom Post Types for SEO then this article is for you. In this article, I’ll cover the basics of silo structuring and how you can use it with your custom post types on your WordPress website.

Questions we’ll ask ourselves in this article:

  1. What is WordPress silo structuring?
  2. How does WordPress silo structuring work?
  3. What is a custom post type?
  4. How can you use silo structing and custom post types together?
  5. How can silo structing and custom post types used properly work for SEO?

What is silo structuring?

You may have heard this term before. It became popular in the SEO community about 4 years, but the foundation of the idea is still very relevant to optimizing your website on search engines aka getting ranked on Google or Bing. The analogy to understand silo structuring is this: standard WordPress structures are similar to a jar full of MMs. The jar contains all the MM colors, some green, some blue, some red, and some yellow — all mixed together, making it difficult to sift through them to find let’s say just the green ones. With silo structuring, you would separate the MM colors into separate jars or silos to make it easier for search engine bots as well as human users to find specific content, easily, on your WordPress website.

How does WordPress silo structuring work?

The original way of silo structuring or the way I learned it was with WordPress pages, utilizing the parent-child relationships inherent within the WordPress framework.

The main problem with pages even if you’re using the parent-child relationship

Wordpress silo structuring with custom post types

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Justin is a local marketing expert with over 15 years of experience creating brand recognition around digital strategies.

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