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What do web designers do

Updated April 9, 2021
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What do web designers do?

If you are considering a career in web design, you may be asking yourself—What do web designers do, how to become a web designer, or how to start a career in web design?

Web designers utilize a number of skills, which include but are not limited to website design planning, website mockups, user experience flow, graphic design, motion graphics, video, and creation of internet website frontend and backend applications.

In a nutshell, a web designer is responsible for the design and layout of a website. This can involve developing new sites, landing pages, and website redesigns. This role is typically separate from a web developer, however, in most cases, a web designer will do most of the same things as a web developer.

A web developer is traditionally in charge of the development and execution of web design fundamentals including mockups, color schemes, and website asset implementation. Most employers will expect that a web designer has experience with some of the basics, if not all of the skills that a web developer poses.

Responsibilities of a web designer, include:

  • Creation of website designs
  • Creation of user-experience flows
  • Creation of website color schemes and methodology
  • Call-to-action implementation
  • Production of design assets
  • Graphic design
  • Communication with clients on website projects and progress
  • Staying up to date with the latest design trends
  • Ability to design based on the preferred style of project, ie, modern, animated, and business
  • Basic website logic
  • Link connections between website pages
  • Creating website assets that are visually appealing
  • Photo editing
  • Working with a design, marketing, and development team to reach an end goal
  • eCommerce solutions
  • CMS, including WordPress
  • HTML and CSS
  • Search engine optimization
  • Data entry

Industries that may need a website designer, include:

  • Website design agencies
  • Marketing agencies
  • Real estate companies
  • Software companies
  • Branding companies
  • Large enterprise companies
  • Blogs
  • Website based companies

Skills a web designer should have, include:

  • Creativity
  • Attention to details
  • Computer skills
  • Graphic design
  • Team working
  • Communication skills
  • Search engine searching
  • Problem-solving
  • Color theory
  • Technical skills
  • Analysis skills
  • Negative space theory
  • Data entry

Relate web designer jobs, include:

  • Web developers
  • Software engineers
  • UX designers
  • Backend developers
  • System developers
  • Data visual analyzers
  • Quality assurance techs
  • App developers
  • Web application programmers

How much do web designers make? | What is a web designer’s salary?

A web designer’s salary varies based on location. However, web designers in the US will start at $30,000/year and go to approximately $80,000/year. With more skills, this salary may increase, however you would most likely be in a different position, something similar to a web developer or development team lead, both of which will make more salary than a web designer.

I hope this article helped give you some insight into what a web designer does and if the career is right for you. If you think a career in web design is right for you, we may be able to help get you started. Please reference our careers page to get in contact with us about available positions. Visit our career page

Web designers, website designers, and website ux designers are all words that can relate to this topic.

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About the Author

Justin is a local marketing expert with over 15 years of experience creating brand recognition around digital strategies.

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