Did you know that 64% of small businesses use social media to promote their brands? Social media marketing can be a great way for small-to medium-sized businesses (SMBs), to reach their customers and promote their brands. SMBs may have small marketing departments. They […]
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In July 2022, Google shared some surprising new data that revealed approximately 40% of Gen Z shoppers (ages 10-25 and 25% of the U.S. population) now use TikTok and Instagram to discover new products and restaurants, rather than typing keywords into Google Search. This change in search behavior highlights a larger trend in shifting consumer […]
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