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A new Journal of Marketing study explains two ways to maximize IPO value: talk up your company’s innovation potential in the prospectus and reveal future innovation plans.
The post Increasing IPO Performance by Revealing Innovation Potential and Outlining Future Plans: How Firms Can Mitigate the Negative Effect of Insider Selling appeared first on American Marketing Association.
Unconventional Advertising: 5 Forms of Advertising That Don’t Look Like Advertising Introduction: Breaking the Mold of Traditional Advertising As technology continues to evolve and the
The Complete Guide to Finding the Best Article Spinner for SEO & Ranking Your Pages Higher Introduction: What is an article spinner and what is
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Image Source To ensure the accuracy of a survey, respondents have to answer all questions truthfully. However, people sometimes get bored and rush through
Why Networking Events Are Important for Your Business Although what you know is crucial to building or growing your business, who you know is an
