Reasons Your Link-Building Strategy Isn’t Driving the Results You Want: No longer is a link-building strategy about quantity and quality. Link building is a horse of another color, but it remains an essential part of dynamic search engine optimization (SEO).
Reasons Your Link-Building Strategy Isn’t Driving the Results You Want Intro
A study of 11.8 million Google search results was done. It revealed that the number one result has almost four times as many backlinks to rank two or 10 (Backlinko). These findings show that backlink profiles can impact your ranking. Unfortunately, many businesses continue to make link-building mistakes, which can lead to lost revenue and a decrease in their ranking.
This blog will help you to avoid common mistakes in link building and provide three tips for building unique links.
Common Link Building Mistakes
Reasons Your Link-Building Strategy Isn’t Driving the Results You Want: Google Search Central (formerly Google Webmasters) states that any link-building strategy designed to manipulate Google’s PageRank could cause Google to penalize your site, causing you to lose your overall link-building SEO strategy and your site traffic.
These are seven things you should avoid to prevent this from happening:
#1 Discount for User Intent
Reasons Your Link-Building Strategy Isn’t Driving the Results You Want: One of the biggest mistakes in link building is not paying attention to user intent. User intent is also called search intent or query intention. It refers to the user’s intent or goal in performing a search online.
If you don’t consider user intent when writing SEO content, you will appear to be someone who doesn’t listen or isn’t care. Below are sample entries and search intent for four types:
| User intent | Examples of search terms / Keywords |
| Informational The User is searching for an answer. Usually contains words like “how,” “what,” and “who”. | How to Get Backlinks * What is link building? |
| Transactional The User is ready and willing to purchase a product or service. Usually contains words like “hire”, download, and “buy”. | * Get a link-building service expert * Get white hat SEO techniques eBook |
| Navigational The user is looking for a particular web page. It usually includes a brand name. | * Learn link building tips for Thrive * SEO Content Writing Tips |
| Commercial: The user is considering his options and is ready to buy – often includes words like best, reviews, and near me. | * Best SEO link building strategy * Thrive review of link building services |
When you create backlinks, you should keep user intent in mind as you write guest posts for relevant third-party websites.
#2. Not producing link-worthy content
Google prefers websites that build backlinks organically over buying or exchanging them. Your website will be more likely to earn backlinks naturally if you use white-hat SEO techniques and produce link-worthy content. This means other websites can share your post or cite your source.
#3: Bad Outreach to Build Backlinks
Your outreach skills are crucial to the success of your link-building SEO strategy. You can be sure that your prospects will not receive your outreach emails; worse still, they’ll tag you as spam. This could make your outreach campaign less effective.
Reasons Your Link-Building Strategy Isn’t Driving the Results You Want: Here are some tips for outreach and linking:
* Be clear in your subject line and include all information.
* You can express your fair wishes but don’t say anything if it’s impossible to say it in person.
* Describe the value you offer to them and their audiences, including stats.
Use proper grammar and punctuation.
* Be respectful and show enthusiasm when you send follow-ups.
#4 Buy Backlinks Without Thinking
Reasons Your Link-Building Strategy Isn’t Driving the Results You Want: Google also considers buying links to manipulate their system or violate their Webmaster Guidelines.
When you:
- Send money to exchange links or any other post with links.
- Use to exchange products and services for linking.
- Give someone “free” stuff so they can write about it and then link back to you.
These are just a few ways your site could be penalized by link schemes.
- Exaggerated Link Exchanges
- Large-scale marketing using articles or guest posts that contain keyword-rich anchor texts links
- Using automated programs to create hyperlinks to your website
- Requiring a link in your Terms of Service, or any other contract
Google does not consider all paid links to be link schemes. However, buying and selling links is part of the web economy if they are used for advertising purposes.
To stop Google’s PageRank from tagging, you link to build an SEO strategy as one of the link schemes.
- Add a qualifier attribute to the tag to indicate that the link is sponsored.
- Redirect links to an intermediate page blocked by search engines using robots.txt.
#5 Exact Anchor Text In Search Engine Optimization
Some people use exact match anchor text to increase their website’s ranking.
An anchor text is clickable text in a hyperlink. This link is used to navigate external and internal web pages. They can also be used on images but are most often identified by the blue text that automatically underlines itself if you hover your mouse over them.
It is best to use anchor text that matches a keyword exactly. However, using too much or not including keyword variations can cause problems in your link-building and search engine optimization efforts.
This is due to two factors:
* Excessive use of an exact anchor text can be considered spam by Google and could lead to your page’s ranking dropping.
* Losing traffic could be caused by missing keyword variations that cover a more comprehensive range of search phrases.
As a tip for link building: Be creative or do more keyword research to avoid repeating the exact anchor text.
#6 Quality over Quantity
When launching a link-building strategy, many people fall for the trap of compromising quality in exchange for quantity. Sometimes, you might meet unqualified search engine optimization professionals who will convince you that their method for getting quality backlinks works. Instead of helping you to rise in the search engine optimization ranks, they will just collect your money and send tons of low-quality backlinks.
This may seem amazing on the surface. You open your SEO tool, and you see a flood of backlinks. The more backlinks the better.
It is not always true.
Each backlink is not equal in authority. Some backlinks, such as spammy or low-quality ones, could be harmful to your rankings. High-quality backlinks will be more effective than those that are low-quality. This is because they come from reliable, authoritative and relevant websites.
Have high-quality websites that link back to your website.
#7 Ignoring small but relevant websites
The ideal sites to donate backlinks are those with high domain authority and relevant to your business niche.
You will learn how to get high-quality links. However, it would help if you did not go overboard in your backlink prudence.
It is important to avoid spammy links that contain duplicate or irrelevant information. However, small to medium-sized websites can be a good option if they produce quality content and are well-established within a niche similar to yours.
How To Get Backlinks Properly And Fix Link-Building Mistakes
After discussing common mistakes in getting backlinks, you might wonder, “What are the best link-building strategies that I can benefit from?” These are three rare but highly effective link-building strategies that many people ignore.
Broken Link Building
Broken link building is finding a broken link on a website and creating similar content. Next, an outreach is sent out to the website that links to the dead resource to request them to link to our site.
Unlinked Mentions
You or your brand will be mentioned on many other websites without you linking to them. This is an excellent way to start earning backlinks. You need to professionally pursue the sites mentioning you and convince them to link to your website.
Link Building for Community Sites
Forums, Reddit and Quora, are great places to promote your website and build relevant backlinks that diversify your profile.
Getting your content seen by more people will be made more accessible by leaving thought-leadership comments.
Take Advantage Of The Best SEO Link Building Strategy From Thrive
If you make any of these mistakes too often, it is time to reevaluate your strategy. If you find yourself getting lost in these errors, it’s time to seek immediate assistance from a link-building expert. You could also consider investing in search engine marketing (SEM) to rank your competitors higher. The best SEO link-building strategy is key to growing inbound leads.
Tristan Harris, Thrive Agency’s demand generation and link-building expert, stated in a blog that you can expect your cost-per-lead (CPL) to decrease over time if you invest in content and SEO.
Thrive Agency provides link-building services for businesses across a variety of industries. For a free backlink analysis, reach out to our team.
