Client Revenue$96,120,614

Bötanifie

A beauty and health product company specializing in holistic herbal therapeutics based on CBD using all-natural ingredients for the healthiness and well-being of their customers.

Healthy and Radiant

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The Ask

Botanifie, a health and beauty product company which specializes in nurturing products using all-organic ingredients and CBD, needed branding, logo/graphic design, and a new website that offered their customers customized product suggestions based on their self-reported health status.

The Delivery

702 Pros built a complex, highly dynamic framework into their new website which could accommodate a large amount of content while making it easy to access. We also spearheaded the branding of this company and these products, then built a robust questionnaire system into the site to permit users to submit more detailed information to allow Botanifie to serve their customers' needs more personally.
Services Used

Brand Visual Identity

Branding

Brand Identity

Custom Post Types

Custom Web Development

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The Challenge

We're expert content managers and platform builders, and we bring those skills to our collaboration with clients. Botanifie needed a website that could handle complex relationships between advanced interconnected data of their customers, and use that data to serve customized suggestions to best suit their customers' health needs. We partnered with them to make their vision for this unique platform come to life.
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A Healthy and Holistic Palette

Botanifie wanted a website that channeled the joyousness of yellow and the vibrant green and healthy turquoise of the nature. We chose several shades of web-friendly, lively colors that evoke the feeling of a soft, healthy, happy lifestyle.
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An Inviting Typeface

Font Family: Roboto

Botanifie wanted their website to be inviting and easy on the eyes, to give their visitors a sense of calm and peace similar to what they would experience using their products. We chose the pleasing, highly legible Roboto to help make the website as inviting as possible.

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The Result

When 702 Pros signed on, Botanifie did not have the system built in place to support their vision of personalized health and beauty product lists tailored and served to each of their visitors and customers. They needed a level of customization and flexibility that an out-of-the-box solution could not provide. We developed a powerful e-commerce platform and aesthetically-pleasing imagery and branding that synchronized beautifully for a top-notch user experience to help Botanifie achieve their goals for the website.
Botanifie Example Mockup

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