Botanifie, a health and beauty product company which specializes in nurturing products using all-organic ingredients and CBD, needed branding, logo/graphic design, and a new website that offered their customers customized product suggestions based on their self-reported health status.
702 Pros built a complex, highly dynamic framework into their new website which could accommodate a large amount of content while making it easy to access. We also spearheaded the branding of this company and these products, then built a robust questionnaire system into the site to permit users to submit more detailed information to allow Botanifie to serve their customers' needs more personally.
We're expert content managers and platform builders, and we bring those skills to our collaboration with clients. Botanifie needed a website that could handle complex relationships between advanced interconnected data of their customers, and use that data to serve customized suggestions to best suit their customers' health needs. We partnered with them to make their vision for this unique platform come to life.
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Botanifie wanted a website that channeled the joyousness of yellow and the vibrant green and healthy turquoise of the nature. We chose several shades of web-friendly, lively colors that evoke the feeling of a soft, healthy, happy lifestyle.
An Inviting Typeface
Font Family: Roboto
Botanifie wanted their website to be inviting and easy on the eyes, to give their visitors a sense of calm and peace similar to what they would experience using their products. We chose the pleasing, highly legible Roboto to help make the website as inviting as possible.
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When 702 Pros signed on, Botanifie did not have the system built in place to support their vision of personalized health and beauty product lists tailored and served to each of their visitors and customers. They needed a level of customization and flexibility that an out-of-the-box solution could not provide. We developed a powerful e-commerce platform and aesthetically-pleasing imagery and branding that synchronized beautifully for a top-notch user experience to help Botanifie achieve their goals for the website.