Acme Bail Bonds came to 702 Pros for re-branding and a new logo design, a new website, and general strategies into cultivating a positive company image that their customers will love.
The Delivery
We helped Acme with create a stylish, new brand, starting with running a comprehensive analysis of their competition. Our in-depth market analysis allowed us a clear direction in creating Acme's new brand; one which reflects a positive and engaging customer experience. Their new branding assets included a color update, a new logo, a website design, and a marketing strategy, all of which we included in the design of their new, highly-functional custom website.
The process of applying for a bail bond can be, not only stressful, but confusing. Long-form application processes and location-based regulations make an already-difficult process even more tedious. Customers in need of a reliable bail bond company have questions, and want to know they're in good hands. The goal of this project was to create the most painless, reliable, and supportive system for bail bonds possible. From Acme's new branding to its website, we worked with this goal in mind.
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We wanted to give Acme's customers a sense of calm and security, so we went with a navy blue for the general website. A splash of prominent red creates a clear center of focus around important elements, and an unmistakable sense of where to navigate, so that a user never feels lost or adrift.
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A Robust, Yet Friendly Typeface
A Robust, Yet Friendly Typeface
We wanted to help Acme strike a balance between clarity and warmth, so we went with the inviting Poppins. A sans-serif font based on rounded shapes, it offers robust confidence without overpowering the eye.
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With their new branding and website, Acme now enjoys a fresh, new image that promotes the kind of positive customer experience and company image that makes them truly stand apart from the competition. They have one of the most user-friendly and visually-pleasing bail bond websites out there, and their brand now benefits from being in a league of their own.
