How to Show SEO Value to Customers and Employers (Step-by-Step Guide)

Updated July 13, 2023
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How to Show SEO Value to Customers and Employers: Where should we begin when discussing the many benefits of search engines optimization (SEO)? It increases traffic to your site, improves your credibility, and makes you stand out from your competitors (not only is it cost-effective).

You may know SEO can improve your return on investment (ROI), but explaining it to your boss is another matter. knows very little about digital marketing strategies.

How to Show SEO Value to Customers and Employers Intro

This article will explain how to demonstrate SEO value to your marketing strategy.

Are you ready to develop a high-quality SEO strategy for yourself and your brand? Call 702 Pros at (702-904-4262) to get started, or Contact Us Online.

Continue reading to find out how to demonstrate SEO value to your boss.

HoneyHat has named 702 Pros as the best SEO company in the US.

Top SEO Company in the United States

HoneyHat interviewed over 100 702 Pros clients to get their feedback on the experience of partnering with us.

Read More HoneyHat Reviews 

SEO’s value

Let’s review some key points about SEO before we start. This is what you will be presenting to your boss.

Drives long-term results

After an SEO strategy has been implemented, it will continue to benefit your brand even after it is launched.

How to Show SEO Value to Customers and Employers: Search engines are an integral part of everyone’s daily lives. Search engines are a constant in our lives, helping us with everything from simple queries to major decision-making moments. Your website is an essential part of the customer journey. It’s important that you rank high in the SERPs so users can find you easily.

SEO is an ongoing, long-term digital marketing strategy that helps you to be found in search results. This allows potential customers and new customers to find you. SEO is essential to make your website visible in the SERPs. Without it, you won’t be able to attract as many leads.

A higher ROI for your digital marketing strategy

SEO can improve your conversion rate by 15%. This can increase your overall revenue by generating more leads and converting customers. Who doesn’t want more cash?

How to Show SEO Value to Customers and Employers: Google and other search engines have a close ratio of nearly 16%. This is amazing compared to traditional marketing methods, which boast only 3%.

Advertising spend decreases

SEO is much more cost-effective than traditional advertising, as it attracts high-quality leads through keyword search and implementation (among other things ).

How to Show SEO Value to Customers and Employers: Using keywords in a practical manner can help you attract customers. You can attract more quality leads by using keywords or phrases that match the user’s search intent.

Businesses can rank organically for high-value keywords or terms by using an SEO strategy. You may now only need to run two PPC campaigns instead of five, since you have the SEO to support them!

SEO can work together with PPC, so don’t overlook this pairing!

How to demonstrate SEO value to decision-makers

Seo value
Seo value
  1. Present hard data
    • Rankings in Search Engine Results Pages (SERP)
    • Conversion rates
    • Impressions and clicks
  2. Take a look at your competitors
  3. Bonus tip – Use our SEO checker for free!

How to Show SEO Value to Customers and Employers: You must be ready to support your argument for SEO as part of your digital marketing strategy. These are just a few of the ways that you can show the ROI and value of SEO.

1. Present hard data

We can’t emphasize this enough: Data, data, and more data!

How to Show SEO Value to Customers and Employers: The numbers don’t lie. Therefore, any data you have to back your claim that SEO is a vital business venture for your brand should be stored, loaded, and ready to use when you present the value of SEO to your boss.

Here are some metrics that you should have reported on to prove SEO works.

Rankings of SERPs over time

How to Show SEO Value to Customers and Employers: This is what SEO is all for. Your bosses want your company to be at the top of SERPs. SEO gives you a chance to achieve this.

The higher your rank in search results, the more you will benefit. If your website moves up the SERP ladder, it signifies that you are doing something right. What is that “something?”? It’s SEO!

You’ll see an increase in these metrics when your search engine rankings improve.

Conversion rates

How to Show SEO Value to Customers and Employers: SEO is an organic marketing strategy. This means you target your audience based upon their search habits. SEO is not like PPC. Any rankings you get are earned naturally. This means you don’t have to pay anything. SEO’s beauty is that people will find your site by actively searching for similar businesses.

This will ensure that you have a greater success rate in customer conversions.

Using SEO to highlight areas of your website where conversion rates have improved can help your case.

Impressions and clicks

Impressions and clicks give advertisers insight into your website’s visibility and the effectiveness of your ads.

You might be familiar with impressions and clicks from our articles on PPC ads and their performance-measuring tools.

The same applies here: impressions indicate how often your site appears on someone’s screen, and clicks indicate when a user clicks your site and is taken to your landing page.

These metrics will tell you how your site performs in SERPs. If your website’s clicks and impressions are low, you can show your superiors the click rates and impressions of sites and competitors with a successful SEO strategy. The numbers will be much higher.

2. Take a look at your competition

The life motto is usually not to compare yourself with others. But in this instance, we ask you to throw that idea out the window.

Your superiors will be able to see the advantages of SEO by looking at the success and failures of competitors and other businesses when trying to show the value of SEO.

Comparing your company’s SEO performance with a competitor’s will help you make the data more tangible and real. However, the numbers and data are not convincing. Remember that numbers don’t lie. But seeing the results of those numbers can help make your case for SEO much clearer.

Showing your superiors the successes of your competitors can help you to show that SEO is a great way to get ahead of your competition in the SERPs will help you to catch up.

It’s simple: The more customers your competitors have with their SEO strategy, the more business you take away. Start implementing SEO strategies to tip the scales in your favor!

3. Bonus tip: Try our SEO checker for free!

Seo checker
Seo checker

How to Show SEO Value to Customers and Employers: You’ll want to look at your website’s SEO performance when you are trying to demonstrate SEO value to your superiors.

702 Pros provides a free SEO Checker that can help you determine where your site has SEO problems and how to fix them.

Check out our SEO checker now!

Are you looking for an all-in-one SEO audit tool? It’s here.

SEO Checker gives you data on key metrics.

  • Complete SEO Score
  • Grade Content
  • Site Speed Analysis
  • More.

702 Pros is a great way to learn more about SEO.

How to Show SEO Value to Customers and Employers: This is just a sampling of the many benefits an SEO strategy can bring your brand. Do you want to learn more about SEO strategies?

We are available to help you with your SEO needs so that you can dominate the SERPs. Our SEO services will help you turn website traffic into revenue. Get started by contacting us online or dropping us a note at (702-904-4262) today!

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