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A Beginner’s Guide to SEO: What You Need To Know To Get Started

Updated December 16, 2022
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Introduction What is SEO?

Search engine optimization (SEO) is the act of optimizing a website so that it appears in the top results for a specific keyword or keyphrase. SEO helps your website get more traffic, leads, and ultimately sales. SEO is an important part of making sure that your website is seen by the widest audience possible, and works to ensure click-throughs on the first page of search results. SEO can be broken down into a few sub-categories: On-page – These are actions you can do on your site to help it rank well in search engine results. This includes things like getting more content on your website, making sure the site loads quickly and ensuring that there’s enough information for visitors to locate what they are looking for. Off-page – These are activities done outside of your website that can affect the ranking of your website in search engine results. This includes things like creating a high-quality link profile on the internet and using social media to spread your brand’s name. Social media – This is when you use social media to share your brand’s name, and also when you create social media for your brand’s name.

SEO Basics 101

Developing a website is difficult and time-consuming, but it’s an important part of any business. If you want to improve your site’s SEO, there are a few simple steps you can take to make sure your site ranks well in search engines. 

  1. Ensure all your pages have a title and meta description

This sounds like a no-brainer, but one of the fastest ways to get your site penalized by search engines is if you have an error in these fields. A title tag should contain between 50 and 70 characters, while a meta description contains between 160 and 190 characters. If your site has more than 200 character titles or descriptions, you’re not doing yourself any favors by including them either, they’ll be truncated on your site.

  1. Use keywords efficiently in titles and meta descriptions

While you should never keyword stuff, it’s important to make sure your tags are using relevant words that aren’t being used by other sites. While the number of people searching for “backpacks” could be high, the words “backpack” or “school supplies” should be reserved for titles and descriptions that have those specific words in them.

  1. Improve your site’s external links

You may already have a link to your site on your social media profiles, but if you’re trying to get Google’s attention and want it to rank for more keywords, then you need to be sure that your site has a healthy number of relevant links from other websites. External links are one of the strongest signals search engines will use when analyzing your site. 

  1. Have an attractive, unique, and informative site layout

While it’s not the most important factor when you’re searching for a term, your site layout can help people navigate to the terms they’re looking for more easily. If you have too many ads on your website, if there are more than 5 blog posts on one page, or if the text is hard to read, then you could use some improvements in that area.

  1. Consider adding social sharing buttons

This might not be as important as having an attractive site layout, but it is still one of the most important factors when it comes to ranking on Google. If you’ve incorporated sharing buttons like Facebook, Twitter, or Pinterest into your website design, then you’ll be able to take advantage of their content and increase the amount of traffic your site receives because people will share links from your website with their friends and followers.

Getting Your Website Indexed on Google

Google is the biggest search engine in the world, and it’s important for website owners to maintain their rankings. The objective of SEO is to drive relevant traffic to your website. The best way to do this is by optimizing your website’s content, writing unique and compelling titles for your articles and images, and increasing the amount of time that people spend on your site. It also involves adding meta tags, digital branding, and other information to your web pages that are likely to influence what Google finds when it indexes your site. Google’s features, including its algorithms and updates, should be considered when creating a plan. for your website’s success. Google Webmaster Tool allows you to submit your site to Google’s indexing system and view its performance over time. This tool is intended for webmasters, site owners, and SEOs to use. It has two main sections: Index Status and Keywords. In the Index Status section, you can view how your site ranks against all other websites on a scale of 0-10. In the Keywords section, you can see how your site ranks based on different keywords and phrases. In the Keywords section, you can also see what terms are most relevant to your site. 

Algorithm Updates: There were two major changes to Google’s algorithm in February of 2018. The first one was the change in how Google determines rankings for mobile-friendly sites. The second update is a new approach toward ranking websites by authority.

Google Algorithm Updates

1) Mobile-Friendly Update: In January 2018, Google announced that they would be prioritizing mobile-friendliness over desktop accessibility (ranking pages that are optimized for mobile). This means that fewer “desktop” users will be able to show up in the top 10 search results.

2) Authority Update: As part of this change, Google has introduced a new approach for determining authority rankings that takes into account “trust signals” such as backlinks, citations, and social signals. This means that websites which have more inbound links from trusted sites are more likely to rank higher than others.

How to Ensure Your Website is Successful on Search Engines

The success of your website depends on how well you rank in search engines. In order to rank high, you have to be found and the only way to do this is by using the right keyword phrases. But there are so many keywords to choose from! Should I use a long-tail keyword or a broad keyword? The answer, of course, is neither. You should use the right keywords for your website. This means using terms that people might search for on your specific site and targeting words in your domain name as well as in the content that you create. You can find a list of these keywords on Google’s Keyword Tool. How do I increase the traffic to my website? There are a few different tactics you can use to increase the traffic to your website. However, the most effective strategy is to offer excellent content that people want and need. When your content is interesting and filled with value, people will be more likely to share it with others which will result in more visitors for you!

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