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7 Brand Voice Examples from Popular Brands

Updated December 20, 2022
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7 Brand Voice Examples from Popular Brands Budweiser - by 702 Pros

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7 Brand Voice Examples from Popular Brands: To ensure that your brand is remembered by customers, it’s essential to create the right brand voice. It is what your target audience remembers about your brand the most and why they choose to buy from your company.

Brand voice is something that many people don’t know about. Here are some examples of brand voices from well-known companies.

What is a brand voice?

Simply put, the company’s brand voice is its personality. Brand voice is like your personality. It doesn’t matter what situation it may be. Brand voice is a key factor in customers’ perceptions of it.

Your customers get a sense of the voice of your brand when they read your marketing emails and interact with customer service representatives.

(7 Brand Voice Examples from Popular Brands) Brand voice is a combination of wording, phrasing, and stylistic choices. Customers can be influenced by even the smallest changes in the brand voice. 77% of consumers purchase products based on their brand. It’s essential to understand the brand’s personality.

7 Brand Voice Examples from Popular Brands

These inspiring examples of brand voices will help you to get familiar with the concept of brand voice.

  1. Adidas
  2. Budweiser
  3. Spotify
  4. Patagonia
  5. Nintendo
  6. Very Rare Beauty
  7. Corckicle

1. Adidas

7 brand voice examples from popular brands adidas - by 702 pros
7 brand voice examples from popular brands adidas – by 702 pros

Adidas is the first on our list.

7 Brand Voice Examples from Popular Brands: Adidas is one of the most loved apparel brands in the globe. They know how to retain and attract customers. Adidas is all about inspiring people to realize their dreams. Adidas is your friend, the sporty, easygoing friend who will help you achieve your goals.

Adidas’s encouraging and motivating brand voice gives customers the feeling that they can get close to their goals with the brand’s clothes and shoes. Adidas can help you reach your goals, whether you are training for a marathon or just starting running.

2. Budweiser

7 brand voice examples from popular brands budweiser - by 702 pros
7 brand voice examples from popular brands budweiser – by 702 pros

Budweiser comes in second place on our list of the best examples of brand voice.

7 Brand Voice Examples from Popular Brands: You’re likely to think of the following when you see Budweiser at a barbecue or in a six-pack at the grocery store: authentic, American, no-fuss.

Budweiser is proud to be American by using a similar brand voice. This beer is simple and does not pretend to be complicated, making it an ideal beverage for everyone.

3. Spotify

7 brand voice examples from popular brands spotify brand voice examples - by 702 pros
7 brand voice examples from popular brands spotify brand voice examples – by 702 pros

Spotify’s sizeable young adult audience requires the brand to adopt a modern, relatable voice. The brand doesn’t take itself too seriously. Spotify is your funny friend who keeps up with all things pop culture.

Spotify is a distinct brand, and Spotify would be easy to choose from a list of music streaming services like Apple Music, Soundcloud or Pandora.

This keeps existing listeners returning and encourages new subscribers to sign up. Thanks to the brand’s popular annual rewinds and trendy curated playlists, users know what to expect when they open the app.

4. Patagonia

7 brand voice examples from popular brands patagonia brand voice - by 702 pros
7 brand voice examples from popular brands patagonia brand voice – by 702 pros

Next on our list are Patagonia.

Patagonia is known for its durable and long-lasting outdoor clothing. All communications point back to Patagonia’s efforts to promote eco-friendly measures limiting climate change’s effects.

Patagonia is not like other brands who only want to make it appear that they care about the environment in order to attract customers.

Many of the brand’s marketing supports the idea that reusing and recycling apparel is better than buying new ones. Patagonia’s most well-known campaign was the “Don’t Buy This Jacket” advertisement. It advised customers not to purchase the brand’s most popular jacket. Instead, they were offered green alternatives: reduce, reuse or recycle.

5. Nintendo

7 brand voice examples from popular brands nintendo brand voice example - by 702 pros
7 brand voice examples from popular brands nintendo brand voice example – by 702 pros

Nintendo is our fifth choice for brand voice examples.

Professional and casual gamers alike will quickly recognize Nintendo’s family-friendly, passionate brand voice.

Nintendo is the creator of many iconic video games, including Mario, Link, and Pikachu. With decades of industry experience, it’s not surprising that its brand voice is easily recognisable, even though it has evolved over time. The brand voice of the company is based on its video games’ personalities — fun, relatable, and nostalgic.

6. Rare Beauty

7 brand voice examples from popular brands rare beauty brand voice example - by 702 pros
7 brand voice examples from popular brands rare beauty brand voice example – by 702 pros

Are you still looking for examples of tone of voice brands? We’ve got you covered.

Selena Gomez’s cosmetics brand rare Beauty views the makeup industry in a new way, aiming to make it more welcoming and inclusive for all who use makeup.

Rare Beauty doesn’t suggest users cover up imperfections. It wants customers to highlight their unique features using its makeup line.

The brand values philanthropy and makes mental health awareness a key part of its identity.

7. Corkcicle

7 brand voice examples from popular brands corkcicle brand voice example - by 702 pros
7 brand voice examples from popular brands corkcicle brand voice example – by 702 pros

Corkcicle is last on our list.

Corkcicle, a stylish and casual brand of drinkware, has been featured in social media as well as popular publications such as Wired, Goop, and Popsugar.

The brand uses catchy slogans throughout its website such as “elevate all experiences” and “fill them with kombucha”, and has a concise yet memorable copy to describe their products. Corkcicle also promotes its brand collaborations to Disney and Marvel!

Takeaways from the brand voice

The following brand voice examples will give you a few ideas.

  • The brand voice of Each company is in a competitive market, but you can quickly identify them through their brand voices. Your company will stand out from the rest if you have a brand personality that is authentic to it.
  • Your brand voice can change: Although your brand voice should be consistent, it is possible to update your brand’s personality as you go. To keep your brand voice up-to-date, you might consider making changes every five years. This can help retain loyal customers and encourage new business.
  • Your brand voice can come from many places: Take a look at your brand internally to find out how you can create it. What is your mission? What type of products and services do you offer? What demographic is your brand serving? These questions will help you think about the best voice for your company.

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