is the complete guide for managing work for marketers. //
This book will change the way that marketers think.
Highly effective marketers are results-oriented and efficient. They know the importance of marketing work in achieving key business goals such as increasing revenue and customer retention. They plan and manage the marketing process from inception to optimization.
It is difficult to be a marketer today. Marketers face a growing demand for personalized digital content and campaigns. They must:
- Take quick and data-driven decisions regarding their audience.
- Collaborate with colleagues–seamlessly and virtually.
- You can deliver higher quality work using fewer resources, and at a faster pace and scale.
This guide will show you how to combine the power of Workfront with other Adobe apps in one cloud platform. It automates workflows and processes, operates more efficiently, and accurately measures the impact, value, and outcomes of marketing’s work.
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