Category Archives: Blog

Learn Web Design, SEO, Marketing, and Graphic Design Help, Tips and Tricks by the professionals at 702 Pros Web Design Las Vegas.

How Much Should SEO Cost?

How much should seo cost? Really… No – Really, Really…

To answer this question – we first must explore what seo is…. Go back – way back to the beginning, ok not that far… Just go back to 1995…

19951995 - what does seo cost
Two young college students at Stanford University meet. The two students start a project. It’s directory of local websites near them. During the process of creating this project, the two discovered a problem. A problem that all the other website directory programs didn’t account for.. The problem was credibility – or a lack of an efficient process to determine website credibility.

At the time, their competitors which were the other website directory programs – only listed sites alphabetically. Now, that wasn’t a problem for
“AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA.com” but it sure was a problem for “ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ.com”. In fact they came up dead last, no matter how great the content on their site about fuzzy cat ordinates was.

Now these two friends realized this and used their superior intellect to devise a plan to resolve the credibility dilemma. They identified the way we add credibility to textbooks. You know in a textbook you’ll see a reference or citation in a paragraph and at the end of the book referencing the writer’s sources. Something like this (site:book>>”The Stormlight Archives, Book:1, Page:226) – referencing where they got their information. And the reference is almost always a what???? Yes.. A credible source – to verify the accuracy of information.

So long story short the two friends took the idea of referencing or citing sources – known as linking in internet terms. They took this system to create a much better way to list websites on their directory program. You may have heard of it – it’s called Google.


SEO Basics

building-blocks seo

SEO is a complex system, made up of thousands of factors used by search engines to rank website. Although, the foundation can be broken down into two main sections >>> On-Page SEO and Off-Page SEO.

On-Page SEO: Is any search engine optimizing done on your website. (content, structure, etc.)

Off-Page SEO: Is any search engine optimization from external sources. (i.e. links to your website, social media, etc.)

Both of these items are the building blocks (aa aa see what I did there! I referenced building blocks and have a picture of what? Yes! building blocks!) of any effective search engine ranking strategy.

But don’t take it from me.. Google made a handy dandy starter guide for those new to SEO >> Google SEO Starter Guide

Getting ranked on Google is Hard – There are no quick fixes or magic cures all

Search Engine Optimization - Snake Oil

Avoid Modern Day Snake Oil – “For a $150 a month I will get you on the first page of Google”…

If you’ve been in business in the last decade, you probably heard this phrase from a guy or gal in Florida (example.. there is NO guy or gal in Florida).. And of course, this is not true.

Let’s imagine for a moment that this was true – If everyone could pay $150/month and be listed number 1 on Google, wouldn’t everyone be number 1. Yet, this scenario opens up a whole other can of worms. If everyone is number 1, than actually no one is number 1..

My point here is – you can possibly find an SEO package for $150 but I wouldn’t count on it being the best bang for your buck or tailored toward your business goals.

Example: Most SEO companies charge around $50 an hour for SEO services. So for $150/month you would get only 3 hours of SEO work/month from these so called professional. And take it from me, they wont get a whole lot accomplished in 3 hours a month.


Let’s Get Real

We do have the experience and the knowledge to setup, maintain and advance your website seo. We break down every aspect of the process and tell you how it is; not what we think you want to here.

Getting ranked on Google is hard.. It’s a continuous process; requiring time (a lot of it), consistency, knowledge, skill, and dedication.

In today’s market, building your website’s search engine ranking is more difficult and competitive than ever before. So now more than ever, you need a professional SEO service to grow your company’s search engine ranking. Transferring your business into the “informed social age”, where customers know what they want and they know how to find it.

It’s our job to get you in front of informed customers with the information they want to know. Allowing you to focus on taking care of your customers.


SEO Pricing

invest money in SEO

SEO pricing is hard to determine without all the facts. Meaning, we need to know what industry your business is in (some industries are more competitive than others). We need to know where you’re located (some areas are more competitive than others). We need to know if you need local or international SEO services (both have their hurtles. However, International can be much more competitive, thus much more expensive.. Again based on industry, etc..)



Analyze your Website On-Page SEO

  • Check site titles
  • Check site keywords
  • Check meta descriptions (geek speak for webpage description)
  • Check image alt tags
  • Check “NAP” name, address, and phone number
  • Check content for quality
  • Check for readability
  • Check for ease of navigation
  • Check for outbound links
  • Check on-page word count
CHECK OUT THIS SEO GUIDE FOR BEGINNERS BY MOZ BEGINNERS GUIDE TO SEO

Most Useful WordPress Plugins (Top 3)

3 most useful wordpress plugins

Here is a list of the 3 most useful WordPress plugins

I use these 3 useful wordpress plugins in most of the WordPress websites I develop and they have made my life so much easier.

First most useful WordPress plugins: Shortcode Ultimate

First off, I love this plugin!! And as the title of the plugin says it is and ‘ULTIMATE’ list of very useful shortcodes. Shortcodes like, sliders, galleries, lists, dropdown menus, accordion tabs, lightbox functions and more.. A lot of more, in fact there a more than 40 of these bad boys, included in this FREE plugin and inserting them into a page couldn’t be easier… You simply click the ‘Insert Shortcode’ button above your WordPress post editor and select the shortcode you would like to use. That’s it!



style="display:inline-block;width:728px;height:90px"
data-ad-client="ca-pub-8385403199413461"
data-ad-slot="6494059431">



style="display:inline-block;width:320px;height:100px"
data-ad-client="ca-pub-8385403199413461"
data-ad-slot="7970792634">

Second most useful WordPress plugins: Contact Form 7

Number 2 on our list is the Contact Form 7 plugin! This little guy is a really helpful plugin.. It allows you to create simple to very advanced contact forms. All you do to use this plugin is download, install and enter the ‘Contact Form 7 Admin Page’ from the WordPress dashboard. There you can edit and create your contact forms with what ever questions you would like to ask on your contact form for your website. Then you attached the associated shortcode to page you want the contact form to display. This plugin also integrate with a lot of cool tools, including CRMs aka customer relation managers.


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Third most useful WordPress plugins: Yoast SEO for WordPress

Last but certainly not least on the list is the Yoast SEO for WordPress plugin. This plugin allows you to easily add SEO search engine optimization to your pages in WordPress. You can see how your SEO looks to search engines and it even ranks your pages from Red to Green. Red being BAD, Yellow being OK, and Green being GOOD!

What is Local Business Branding? Why is it Important for your Business?

What is Local Business Branding? Why is it Important for your Business?

Local Business Branding? Why is it Important for your Business?

In this article I’m going to go over basics of local business branding and why it is important.. So consider this 101 on this topic.

Branding is a marketing strategy that involves creating a differentiated name and image — often using a logo and/or tag line — in order to establish a presence in the consumer’s mind and attract and keep customers.

A de
What are the benefits and features of your products or services?
What do your customers and prospects already think of your company?
What qualities do you want them to associate with your company?

Example NAP HTML Markup Code

Here Is An Example NAP HTML Markup Code

Copy this code, input your information (where you see the brackets [ ] ), and place it in the footer on your site.

Example

</p> <div itemscope itemtype="http://schema.org/LocalBusiness"> <h1><span itemprop="name">[business name]</span></h1> <h3>Description:</h3> <p> <span style="color:#999" itemprop="description">[business description]</span></p> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <h3>Address:</h3> <p> <span style="color:#999" itemprop="streetAddress">[street address]</span><br /> <span itemprop="addressLocality">[city]</span>,<br /> <span itemprop="postalCode">[zip code]</span><br /> <span itemprop="addressRegion">[state]</span> </div> <p></p> <h3>Phone:</h3> <p> <span itemprop="telephone">[telephone]</span> </div> <p>

Easy Link to Get Reviews for Local Business on Google Places, Google Maps, Google My Business

Easy Link to Get Reviews for Local Business on Google Places, Google Maps, Google My Business

Easy Link to Get Reviews for Local Business on Google Places, Google Maps, Google My Business

Here is the most simple way to get a link that goes straight to your Google Places Review Form. You can take this link and paste it in an email or put it on your website.

Easy Link to Get Reviews for Local Business on Google Places, Google Maps, Google My Business

Go to http://702pros.com to subscribe for more information on local seo tips to boost exposure on Google.

What is Business NAP? And How Can It Help My Ranking on Google?

what is business nap

What is Business NAP? And How Can It Help My Ranking on Google?

What is Business NAP Listing, anyway?

Business NAP Information is a rather simple concept but play a major role in your local SEO ranking (ie. Google, Bing, Yahoo). Your N.A.P. information is comprised of your organization’s name, address and phone number. This information is typically listed somewhere on your website (i.e. your contact page) and on other sites such as Yelp or Merchant Circle.

Get FREE NAP HTML Markup Code

NAP Markup Code FREE – Schema – Schema.org – What is Business NAP? How It Helps Ranking on Google

Local SEO Value of Business NAP

With Google’s more recent emphasis on serving more localized results to searchers, having your N.A.P. information up-to-date and consistent across multiple platforms is key to harnessing its power for local SEO. Each of these N.A.P. listings, whether on your site or another external site, is called a “citation”. Google and other search engines look at these citations to ensure that it’s your legitimate business location and, ultimately, building trust around your business. The more listings you have with the exact same information (i.e. no variations like “St.” versus “Street”), the more trustworthy you’ll appear to Google. Then when someone is performing a geo-targeted search, Google utilizes this information to produce the most relevant, localized results.

Where to Place Business NAP Information

First of all, you’ll want to make sure that Google can “read” your N.A.P. information (a.k.a. it’s crawlable). This means you’ll want to make sure that this information is actual text, not an image with text on it because Google cannot “read” or see images like we do as users.

The placement and look of your N.A.P. information doesn’t have to be fancy. A simple blurb of your name, address and location somewhere on your website (I’d recommend your contact page and/or footer) is sufficient. You can also place this information in your code if you’re using a platform like WordPress, for example, in your footer.php file.

In order to build trust with search engines and boost your local rankings, you’ll also want to get this information on other sites such as online directories and local area sites. The more respected the site (.gov, .edu, etc.), the more SEO juice or points you get with Google. These sites could include the following:

Video Transcription

0:00hey guys just 702 pros dot com here in this video and show you local business
0:12owners how to add any AP your website you may be asking yourself what is in AP
0:18Berlin AP is name address and phone number of your business like Google
0:24being in Yahoo are looking at these in AP’s on every page of your website and
0:32they’re gonna rain those pages for certain terms that correlate with that
0:36type of business I’m on the front page of my website and I’m gonna go down to
0:41the bottom and show you the footer where I have my in AP information ok so this
0:46is what it looks like this is what I’m talking about this little looks like to
0:50a visitor to the website so has the name of the business description right here
0:58address and then phone number at the bottom you’re not just gonna write it in
1:02like this we’re gonna do it with HTML but it’s gonna be schema markup and
1:08schema is like the hub for data structured information that search
1:12engines use to tell like they’re crawling robots what that information is
1:19so I’m gonna get all this boils down to full disclosure to Google what your
1:26business is about because at the end of the day
1:29search engines like Google wanna give their customers the best results
1:34possible and how they do that is a lot of this structured data so I created a a
1:40test page and I took that the NAPF information
1:45the markup HTML for it and I put on this page here and we’re just gonna go over
1:49real quick and don’t worry if you’re just blown away by this nearly ok I be
1:55able to do this I’m gonna have a link to my add to a blog post I wrote for this
1:59and you can just copy this code on your site and you’re good to go
2:05and dyspnea plug in your information course let’s ask over this real quick
2:10this first item is the so-called itemscope so when when a Google bios of
2:17your site when they see this item scope it directly goes to the end dennis is
2:21local business knows that is the daddy you’re talking about the structured data
2:27so then everything inside this item scope is pertaining to a local business
2:33the second item is so item props the properties of the items scope case of
2:42that item property and the property is a name and then the name is 702 pros so
2:50that’s the name of the business and then this next item is a description of the
2:54business and here’s some description information so the next item is item
2:59property is address and then this is a like a sub itemscope because this is the
3:06postal address this is your gonna have properties underneath this postal
3:11address so the postal address and then the first property that is street
3:17address and then you have address locality which is the city and then
3:24postal code and address region which is Nevada and then the last item is
3:30telephone number so we have that in their copy this code put in your
3:33information put in the foot of your website and then it’ll take a few weeks
3:38but Google will start to find this information and you will start to raise
3:43in the local business results
3:47local search results had a blog post ready for you guys if you thought this
3:52video was insightful information out of it if you thought it was helpful for you
3:59please press the white bun leave a comment if you have any questions and if
4:04you want to see some more videos on local marketing local SEO regular SEO
4:11web design and graphic design videos please subscribe to my channel ok thanks
4:17for watching and I’ll see you next time

Las Vegas Web Design

las vegas web design

Las Vegas Web Design and Custom WordPress Design to Fit Your Budget, While Matching Your Company’s Brand.

When starting a web design, we get to know your business. We get a fill for what your brand is, the color scheme, your motto, what separates your business from the rest and how we can transfer your image into a website. We do this to not only give the best impression of your business to new and existing customers, but even more specifically, have them buy your product or service. (over 80% of customers will visit your website before buying your product or service) and (over 90% if b2b).