How Much Should SEO Cost?

How much should seo cost? Really… No – Really, Really…

To answer this question – we first must explore what seo is…. Go back – way back to the beginning, ok not that far… Just go back to 1995…

19951995 - what does seo cost
Two young college students at Stanford University meet. The two students start a project. It’s directory of local websites near them. During the process of creating this project, the two discovered a problem. A problem that all the other website directory programs didn’t account for.. The problem was credibility – or a lack of an efficient process to determine website credibility.

At the time, their competitors which were the other website directory programs – only listed sites alphabetically. Now, that wasn’t a problem for
“AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA.com” but it sure was a problem for “ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ.com”. In fact they came up dead last, no matter how great the content on their site about fuzzy cat ordinates was.

Now these two friends realized this and used their superior intellect to devise a plan to resolve the credibility dilemma. They identified the way we add credibility to textbooks. You know in a textbook you’ll see a reference or citation in a paragraph and at the end of the book referencing the writer’s sources. Something like this (site:book>>”The Stormlight Archives, Book:1, Page:226) – referencing where they got their information. And the reference is almost always a what???? Yes.. A credible source – to verify the accuracy of information.

So long story short the two friends took the idea of referencing or citing sources – known as linking in internet terms. They took this system to create a much better way to list websites on their directory program. You may have heard of it – it’s called Google.


SEO Basics

building-blocks seo

SEO is a complex system, made up of thousands of factors used by search engines to rank website. Although, the foundation can be broken down into two main sections >>> On-Page SEO and Off-Page SEO.

On-Page SEO: Is any search engine optimizing done on your website. (content, structure, etc.)

Off-Page SEO: Is any search engine optimization from external sources. (i.e. links to your website, social media, etc.)

Both of these items are the building blocks (aa aa see what I did there! I referenced building blocks and have a picture of what? Yes! building blocks!) of any effective search engine ranking strategy.

But don’t take it from me.. Google made a handy dandy starter guide for those new to SEO >> Google SEO Starter Guide

Getting ranked on Google is Hard – There are no quick fixes or magic cures all

Search Engine Optimization - Snake Oil

Avoid Modern Day Snake Oil – “For a $150 a month I will get you on the first page of Google”…

If you’ve been in business in the last decade, you probably heard this phrase from a guy or gal in Florida (example.. there is NO guy or gal in Florida).. And of course, this is not true.

Let’s imagine for a moment that this was true – If everyone could pay $150/month and be listed number 1 on Google, wouldn’t everyone be number 1. Yet, this scenario opens up a whole other can of worms. If everyone is number 1, than actually no one is number 1..

My point here is – you can possibly find an SEO package for $150 but I wouldn’t count on it being the best bang for your buck or tailored toward your business goals.

Example: Most SEO companies charge around $50 an hour for SEO services. So for $150/month you would get only 3 hours of SEO work/month from these so called professional. And take it from me, they wont get a whole lot accomplished in 3 hours a month.


Let’s Get Real

We do have the experience and the knowledge to setup, maintain and advance your website seo. We break down every aspect of the process and tell you how it is; not what we think you want to here.

Getting ranked on Google is hard.. It’s a continuous process; requiring time (a lot of it), consistency, knowledge, skill, and dedication.

In today’s market, building your website’s search engine ranking is more difficult and competitive than ever before. So now more than ever, you need a professional SEO service to grow your company’s search engine ranking. Transferring your business into the “informed social age”, where customers know what they want and they know how to find it.

It’s our job to get you in front of informed customers with the information they want to know. Allowing you to focus on taking care of your customers.


SEO Pricing

invest money in SEO

SEO pricing is hard to determine without all the facts. Meaning, we need to know what industry your business is in (some industries are more competitive than others). We need to know where you’re located (some areas are more competitive than others). We need to know if you need local or international SEO services (both have their hurtles. However, International can be much more competitive, thus much more expensive.. Again based on industry, etc..)



Analyze your Website On-Page SEO

  • Check site titles
  • Check site keywords
  • Check meta descriptions (geek speak for webpage description)
  • Check image alt tags
  • Check “NAP” name, address, and phone number
  • Check content for quality
  • Check for readability
  • Check for ease of navigation
  • Check for outbound links
  • Check on-page word count
CHECK OUT THIS SEO GUIDE FOR BEGINNERS BY MOZ BEGINNERS GUIDE TO SEO

4 Comments on "How Much Should SEO Cost?"

Leave a Reply

Your email address will not be published. Required fields are marked *